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| Author: | Rosenbloom, B. Warshaw, P. R. |
| Title: | Perceptions of wholesaler functional role prescriptions in marketing channels. |
| Journal: | European Journal of Marketing
1989 : VOL. 23:2, p. 31-46 |
| Index terms: | MARKETING CHANNELS WHOLESALING MARKETING |
| Language: | eng |
| Abstract: |
SCIMA