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| Author: | Gassenheimer, J. B. Sterling, J. U. Robicheaux, R. A. |
| Title: | Long-term channel member relationships. |
| Journal: | International Journal of Physical Distribution and Materials Management
1989 : VOL. 19:12, p. 15-28 |
| Index terms: | FURNITURE INDUSTRY MANUFACTURING MARKETING CHANNELS MARKETING STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA