search query: @indexterm Marketing channels / total: 185
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Author: | Frazier, G. L. Kale, S. H. |
Title: | Manufacturer - distributor relationships: a sellers' versus buyers' market perspective. |
Journal: | International Marketing Review
1989 : VOL. 6:6, p. 7-26 |
Index terms: | MARKETING CHANNELS DISTRIBUTION CHANNELS DEVELOPING COUNTRIES CULTURE |
Language: | eng |
Abstract: |
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