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| Author: | Buckley, P. J. Pass, C. L. Prescott, K. |
| Title: | Foreign market servicing by multinationals: an integrated treatment. |
| Journal: | International Marketing Review
1990 : VOL. 7:4, p. 25-40 |
| Index terms: | INTERNATIONAL MARKETING INTERNATIONALIZATION MULTINATIONAL COMPANIES MARKETING MANAGEMENT MARKETING CHANNELS |
| Language: | eng |
| Abstract: |
SCIMA