search query: @indexterm Marketing channels / total: 185
reference: 107 / 185
Author: | Izraeli, D. |
Title: | Intrachannel co-ordination: strategies and mechanisms. |
Journal: | European Journal of Marketing
1991 : VOL. 25:8, p. 6-12 |
Index terms: | MARKETING CHANNELS STRATEGY |
Language: | eng |
Abstract: |
SCIMA