search query: @indexterm Marketing channels / total: 185
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Author: | Belz, Ch. |
Title: | Die Beschrankung der Absatzkanale als Marketing-Strategie (The limiting of sales channels as a marketing strategy) |
Journal: | Jahrbuch der Absatz- und Verbrauchsforschung
1990 : VOL. 36:1, p. 27-40 |
Index terms: | MARKETING CHANNELS |
Language: | ger |
Abstract: | The splitting into parts of marketing, the jungle of after sale services is a big problem in today's world. Selective marketing, the concentration on definite marketing channels, marketing philosophies (integrated marketing, experience marketing, franchising, professionalism) are solutions suggested by the author. |
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