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| Author: | Rangan, V. K. Jaikumar, R. |
| Title: | Integrating distribution strategy and tactics: a model and an application. |
| Journal: | Management Science
1991 : NOV, VOL. 37:11, p. 1377-1390 |
| Index terms: | PHYSICAL DISTRIBUTION MANAGEMENT MARKETING CHANNELS |
| Language: | eng |
| Abstract: |
SCIMA