search query: @indexterm PRICES / total: 1851
reference: 4 / 1851
| Author: | Ferguson, J.L. Ellen, P.S. Piscopo, G.H. |
| Title: | Suspicion and perceptions of price fairness in times of crisis |
| Journal: | Journal of Business Ethics
2011 : JAN II, VOL. 98:2, p. 331-349 |
| Index terms: | consumer attitudes prices perception crises |
| Freeterms: | price gouging suspicion affect |
| Language: | eng |
| Abstract: | During times of crises and faced by a retail price increase, consumers may rely on cues regarding to the motive behind the increase. Such cues can raise suspicion (henceforth as: suspn.) of alternative motive affecting consumers' judgments of price fairness. This paper explores two triggers of suspn., i. salience of alternative motives, and ii. behaviour judged to be out-of-character for the business. Two studies within crisis contexts indicate suspn. to be created when alternative motives are salient and when a retailer acts out-of-character. Multiple group analyses uncovered that suspn. induced negative affect and subsequent perceptions of price fairness. When suspn. was present, more negative feelings toward the retailer and judgments of price unfairness was resulted. |
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