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| Author: | Altschul, K. |
| Title: | Marketing für >>Value<<. *LEXMARK INTERNATIONAL |
| Journal: | Absatzwirtschaft
1994 : MAR, p. 30-33 |
| Index terms: | MARKETING CONFERENCES VALUE ADDED BRANDS OWN-LABEL GOODS RETAILING |
| Language: | ger |
| Abstract: |
SCIMA