search query: @journal_id 835 / total: 186
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| Author: | Lian, Mengke Jiang, Fu |
| Title: | Analysis on strategy of the loser in price competition (original in Chinese) |
| Journal: | Forecasting (c)
1999 : 4, p.71-73 |
| Index terms: | PRICING MARKETING STRATEGY GAME THEORY |
| Language: | chn |
| Abstract: | This paper is established on the basis of using one experiment of Claudia Model. In the cooperative and sound market, the behavior of the loser is mainly studied. Using game matrix, the cause and behavior of inferior side's failure are discussed. Suppose the multiplier of market expectation is ¦Î, further discuss the behavior of the inferior side, on the basis of that, discuss the strategy syntagm that can make the inferior side win at last. |
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