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| Author: | Dahan, E. Hauser, J. R. |
| Title: | The Virtual Customer |
| Journal: | Journal of Product Innovation Management
2002 : SEP, VOL. 19:5, p. 332-353 |
| Index terms: | CUSTOMERS INFORMATION TECHNOLOGY INTERNET METHOD STUDY |
| Language: | eng |
| Abstract: | Communication and information technologies are adding new capabilities for rapid and inexpensive customer input to all stages of the product development (PD) process. In this article the authors review six web-based methods of customer input as examples of the improved Internet capabilities of communication, conceptualization, and computation. For each method the authors give examples of user-interfaces, initial applications, and validity tests The authors critique the applicability of the methods for use in the various stages of PD and discuss how they complement existing methods. Prototypes of all six methods are available and have been tested with real products and real customers. These tests demonstrate reliability for web-based conjoint analysis, polyhedral methods and virtual concept testing. |
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