search query: @journal_id 1394 / total: 186
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| Author: | Pae, J. H. Hyun, J. S. |
| Title: | The impact of technology advancement strategies on consumers' patronage decisions |
| Journal: | Journal of Product Innovation Management
2002 : SEP, VOL. 19:5, p. 375-383 |
| Index terms: | TECHNOLOGY TECHNOLOGICAL INNOVATION STRATEGY CONSUMERS DECISION MAKING |
| Language: | eng |
| Abstract: | Among the many factors that encourage return patronage of incumbent technology, two that have received scholarly attention m other contexts are network externalities and switching costs. However, the roles of network externalities and switching costs in encouraging return patronage of technology have not yet been subjected to rigorous empirical testing. Furthermore, no examination has been conducted of the degree to which these factors play a role in the success or failure of corporate technology advancement strategies designed to encourage return patronage. In this context, the authors propose a systematic framework to explore the nature of the links between technology advancement strategies and consumer technology patronage via network externalities and switching costs. |
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