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| Author: | Rijsdijk, S. A. Hultink, E. J. |
| Title: | "Honey, Have You Seen Our Hamster?" Consumer Evaluations of Autonomous Domestic Products |
| Journal: | Journal of Product Innovation Management
2003 : MAY, VOL. 20:3, p. 20-4-216 |
| Index terms: | INNOVATION CONSUMERS EVALUATION |
| Language: | eng |
| Abstract: | The present study aims to explain overall consumer appreciation for autonomous products by integrating the above-mentioned factors in a conceptual model. This conceptual framework was tested in an experiment (N=77). The results reveal that consumers perceive highly autonomous products as more risky and complex than less autonomous products. Perceived risk negatively influenced overall consumer appreciation whereas complexity did not affect consumers' appreciation. Relative advantage, however, compensates the negative effect of perceived risk on overall consumer appreciation. The authors found that people with a high desire for control perceive less risk. The authors conclude with managerial implications for developers and marketers of autonomous domestic products. |
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