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| Author: | Hart, S. (et al.) |
| Title: | Industrial companies' evaluation criteria in new product development gates |
| Journal: | Journal of Product Innovation Management
2003 : JAN, VOL. 20:1, p. 22-36 |
| Index terms: | Evaluation |
| Language: | eng |
| Abstract: | The results of a study on the evaluation criteria that companies use at several gates in the NPD process are presented in this paper. The findings from 166 managers suggest that companies use different criteria at different NPD evaluation gates. While such criteria as technical feasibility, intuition and market potential are stressed in the early-screening gates of the NPD process, a focus on product performance, quality, and staying within the development budget are considered of paramount importance after the product has been developed. |
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