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| Author: | Randall, T.R. Morgan, R.M. Morton, A.R. |
| Title: | Efficient versus responsive supply chain choice: an empirical examination of influential factors |
| Journal: | Journal of Product Innovation Management
2003 : NOV, VOL. 20:6, p. 430-443 |
| Index terms: | Demand Supply chain Supply chain management |
| Language: | eng |
| Abstract: | Contemporary strategies in operations management suggest that successful companies align supply chain assets with product demand characteristics in order to exploit the profit potential of product lines fully. However, observation suggests that alignment between supply chain assets and demand characteristics is most likely to occur at the time of initial market entry. The association between product demand characteristics and the initial investment in a supply chain at the time of market entry is examined in this study. |
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