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| Author: | Kristensson, P. Gustafsson, A. Archer, T. |
| Title: | Harnessing the creative potential among users |
| Journal: | Journal of Product Innovation Management
2004 : JAN, VOL. 21:1, p. 4-14 |
| Index terms: | New products Innovation Creativity Consumer satisfaction Competitive advantage |
| Language: | eng |
| Abstract: | The main purpose of this study was to examine the benefit of involving users in suggesting new product ideas in an innovation project. The resyults indicated that ordinary users create significantly more original and valuable ideas than professional developers and advanced users. |
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