search query: @journal_id 1394 / total: 186
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| Author: | Lange, R. McDade, S. R. Oliva, T. A. |
| Title: | The estimation of a cusp model to describe the adoption of Word for Windows |
| Journal: | Journal of Product Innovation Management
2004 : JAN, VOL. 21:1, p. 15-32 |
| Index terms: | Econometric models Networks Marketing management |
| Language: | eng |
| Abstract: | Results of this empirical analysis are consistent with the theoretical framework suggested in Herbig's article (earlier work in this journal 1991). This lends clear support to the idea that organizations will adopt a bandwagon-type behaviour when network externalities are present. |
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