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| Author: | Balmer, J.M.T. Powell, S.M. Greyser, S.A. (guest eds.) |
| Title: | Ethical corporate marketing |
| Journal: | Journal of Business Ethics
2011 : AUG I, VOL. 102:1, p. 1-14, 15-28, 29-45, 47-55 |
| Index terms: | corporate responsibility social responsibility business ethics marketing ethics conferences companies communication sustainable development consumers |
| Freeterms: | CSR corporate communication employee trust |
| Language: | eng |
| Abstract: | This Symposium section includes the following articles: "Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: the ethical brand that exploded and then imploded" by J.M.T. Balmer, S.M. Powell and S.A. Greyser ; "How sustainability ratings might deter 'greenwashing': A closer look at ethical corporate communication" by B. Parguel, F. Benoit-Moreau and F. Larceneux ; "Corporate social responsibility and the benefits of employee trust: A cross-disciplinary perspective" by S.D. Hansen (et al.) ; "Consumer perceptions of the antecedents and consequences of corporate social responsibility" by A.J.S. Stanaland, M.O. Lwin and P.E. Murphy. |
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