search query: @indexterm CONFERENCES / total: 186
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| Author: | Darwent, C. |
| Title: | Changing the conventions. |
| Journal: | Management Today
1989 : SEP, p. 113-117 |
| Index terms: | CONFERENCES MARKETS HOTEL AND CATERING INDUSTRY |
| Language: | eng |
| Abstract: | Some companies stopped their national sales conference altogether, and reorganized it as a series of local meetings, rallying the top executives. Focus is on efficiency and economy. These mean the broadening of the application of conferences beyond their traditional sales-based role. For optimum use of delegates' time, presentations should be between 90 and 120 minutes. It may also be appropriate to divide into small groups, for specialist talks. Audio-visual presentations using computer graphics are increasingly used. Some conference organizers now use travel time as an addition for imparting information. |
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