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| Author: | Goodwin, C. |
| Title: | Test the water before you surf |
| Journal: | Accountancy
1998 : OCT, VOL. 122:1262, p. 36-39 |
| Index terms: | ACCOUNTING INTERNET BUSINESS ECONOMICS |
| Language: | eng |
| Abstract: | By the year 2002, $400 bn worth of business transactions will be passing over the internet worldwide, according to recent research from consultants IDC. With a potential market like this, is it time your business was moving onto the internet? Not necessarily. As yet, very few companies are making real money out of doing business over the net, and there have been some spectacular failures by companies that misjudged the market. However, immediate profits aren't the only reason to get into internet commerce. |
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