search query: @indexterm taxation / total: 1872
reference: 434 / 1872
Author: | Pope, D. L. Apple, J. Keltyka, P. |
Title: | Using an integrated ticket donation program to increase subscription sales and reach underserved markets: a strategic marketing approach |
Journal: | International Journal of Arts Management
2000 : FALL, VOL. 3:1, p. 39-45 |
Index terms: | Arts Marketing Taxation Strategic management |
Language: | eng |
Abstract: | Donated tickets can be used by arts organizations to convert single-ticket patrons into subscribers and to provide free tickets to schoolchildren and other underserved groups, thus helping to build future audiences. |
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