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| Author: | Philipps, L. W. Chang, D. R. Buzzell, R. D. |
| Title: | Product quality, cost position and business performance : a test of some key hypotheses. |
| Journal: | Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 26-43 |
| Index terms: | QUALITY PRODUCTION COSTS RETURN ON INVESTMENT PERFORMANCE APPRAISAL |
| Language: | eng |
| Abstract: |
SCIMA