search query: @indexterm COMMUNICATION / total: 1886
reference: 60 / 1886
| Author: | Arvidsson, S. |
| Title: | Communication of corporate social responsibility: A study of the views of management teams in large companies |
| Journal: | Journal of Business Ethics
2010 : OCT II, VOL. 96:3, p. 339-354 |
| Index terms: | corporate responsibility social responsibility management team work communication stakeholders companies |
| Freeterms: | CSR |
| Language: | eng |
| Abstract: | This study explores the views of management teams in large listed companies on communication of CSR. The focus is on aspects on interest, motives/reasons, users and problems related to corporate communication of CSR information. Based on a questionnaire survey and in-depth interviews, it is confirmed that there is a distinct trend shift (herein as: t-s.) towards more focus on CSR in corporate communication. While the t-s. started as a reactive approach initiated by the many corporate scandals, the t-s. is now argued to be of a proactive nature focusing on preventing legitimacy concerns. These findings imply that there is a transit period encountered btw. two legitimacy strategies. In addition, it is suggested that the respondents' way of arguing as for CSR activities coincides with consequentialism or utilitarianism. These findings should alert national and international policy makers to the need of increasing i. the vigilance and capacity of the regulatory and judicial systems in the CSR context, and ii. the institutional pressure to enhance CSR adoption and CSR communication. |
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