search query: @indexterm COMMUNICATION / total: 1886
reference: 28 / 1886
| Author: | Stevens, J. Moultrie, J. |
| Title: | Aligning strategy and design perspectives: A framework of design's strategic contributions |
| Journal: | Design Journal
2011 : DEC, VOL. 14:4, p. 475-500 |
| Index terms: | design management strategy communication |
| Freeterms: | design value strategic vision |
| Language: | eng |
| Abstract: | An integrated, holistic application of skilled design resources can make important contributions to competitive advantage. Identifying such contributions uncovers a framework useful for illuminating the concept of 'strategic design' in general terms, and for describing design's use in specific organizations. This paper presents such a framework and descriptions of two contrasting firms, based on interviews with designers and others in design-related roles in each. These show differing approaches to the use of design as a strategic resource, and how such a framework helps identify and describe them. |
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