search query: @indexterm Strategic management / total: 1889
reference: 362 / 1889
| Author: | Ahn, H. |
| Title: | Applying the Balanced Scorecard Concept: An Experience Report |
| Journal: | Long Range Planning
2001 : AUG, VOL. 34:4, p. 441-461 |
| Index terms: | PLANNING STRATEGIC MANAGEMENT MANAGEMENT |
| Language: | eng |
| Abstract: | The Balanced Scorecard is often recommended as a comprehensive management tool finking strategic and short-term action planning. While the literature offering general statements about the successful introduction of the Balanced Scorecard is plentiful, few reports of detailed experience are available. This article offers an insight into the process of elaborating the Balanced Scorecard for a strategic business unit of the ABB Industrie AG, outlining the experiences the unit gained during its introduction of the Balanced Scorecard, as well as emphasising important issues concerning the limitations of this approach. |
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