search query: @indexterm Strategic management / total: 1889
reference: 314 / 1889
| Author: | Karin, I. Preiss, K. |
| Title: | Strategic Marketing Models for a Dynamic Competitive Environment |
| Journal: | Journal of General Management
2002 : SUMMER, VOL. 27:4, p. 63-78 |
| Index terms: | STRATEGIC MANAGEMENT MARKETING MODELS ENVIRONMENT COMPETITION |
| Language: | eng |
| Abstract: | Get the product offerings down to a 'lot size of one' and vary customer contacts so each is seen as a unique individual. The emerging significance of global forces has led to new drivers of competitiveness. That these new drivers have changed the business environment is well documented. Management decision-making is facilitated by using models of the business environment; such models include variables and relationships between them. Analysis of the changes undergoing the business world leads to the conclusion that the approximation implicit in the use of variables that are both discrete and static was, in the past, satisfactory but that to suit the new reality the variables and parameters should be continuous and dynamic. |
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