search query: @indexterm Strategic management / total: 1889
reference: 285 / 1889
Author: | Weber, K. |
Title: | Consumer perceptions and behavior: neglected dimensions in research on strategic airline alliances |
Journal: | Journal of Travel & Tourism Marketing
2002 : VOL. 13:4, p. 27-45 |
Index terms: | Travel Consumer behaviour Airlines Strategic management Alliances |
Language: | eng |
Abstract: | The author highlights the importance of consumer perceptions in strategic airline alliance settings. The paper focuses on the airline industry to illustrate how positive results eventuating for partners in a strategic alliance may cover slow shifts in consumer attitudes, and behaviour. |
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