search query: @indexterm Strategic management / total: 1889
reference: 185 / 1889
| Author: | Spillan, J.E. Ziemnowicz, C. |
| Title: | Strategic management in small retail: the case of Guatemala |
| Journal: | International Small Business Journal
2003 : NOV, VOL. 21:4, p. 461-478 |
| Index terms: | Retailing Small and medium-sized enterprises (SMEs) Strategic management Guatemala |
| Language: | eng |
| Abstract: | Managers perceive, understand and implement strategic management in different ways. A study of Guatemala's small retail businesses offers an opportunity to examine the decision making process within a developing nation. The study investigates how managers in 40 Guatemalan businesses practice strategic management. Whether the business managers are proactive or reactive in their decisions, they all recognize strategic management as an integral business activity. |
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