search query: @journal_id 1336 / total: 189
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| Author: | Pellegrini, L. |
| Title: | Alternatives for growth and internationalization in retailing |
| Journal: | International Review of Retail, Distribution and Consumer Research
1994 : APR, VOL. 4:2, p. 121-148 |
| Index terms: | INTERNATIONALIZATION RETAILING MODELS |
| Language: | eng |
| Abstract: | The paper deals with retail internationalization within the more general issue of growth strategies. Retailers cannot export their products through international trade and, since they cannot protect their know-how with patents, they have problems in using licensing as an alternative to direct investment. The aims of this paper are twofold: (1) to offer a descriptive model of the set of choices retailers face to sustain growth and, among them, the option of internationalization; (2) to relate internationalization to the characteristics of the firm's core business, the ownership advantage it has with respect to rivals and the extent of the adaptation costs involved in implanting its type of stores abroad. |
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