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| Author: | Boush, D. Friestad, M. Rose, G. |
| Title: | Adolescent skepticism toward TV advertising and knowledge of advertiser tactics |
| Journal: | Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 165-175 |
| Index terms: | CONSUMER RESEARCH ADVERTISING TELEVISION RECEIVERS INDUSTRY |
| Language: | eng |
| Abstract: | A longitudinal study of midde school students examined adolescents' skepticism toward advertising and their beliefs about the persuasive tactics advertisers employ. Comparisons across grade levels and over the course of the school year indicated that knowledge about advertiser tactics developed in the direction of adult understanding. Skeptical attitudes toward advertisers' motives showed no differences across grade levels. |
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