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| Author: | Waterman, D. Rogers, E. |
| Title: | The economics of television program and trade in far East Asia |
| Journal: | Journal of Communication
1994 : SUMMER, VOL. 44:3, p. 89-111 |
| Index terms: | ECONOMICS TELEVISION RECEIVERS INDUSTRY TRADE |
| Language: | eng |
| Abstract: | An analysis of programming on 34 national broadcast television networks in nine Far East Asian countries shows that in countries that are wealthier and/or that devote relatively large proportions of their gross domestic product (GDP) to broadcast media, larger percentages of TV program hours are domestically produced, particularly drama programs. A main suggestion of our analysis is that in Far East Asia the economic impact of new video media development on domestic production industries and on public television systems will be less than has been experienced in Western Europe. |
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