search query: @indexterm television receivers industry / total: 189
reference: 19 / 189
| Author: | Hahn, A. |
| Title: | Erfrischende Kontakte: Media-Mix TV/Plakate. |
| Journal: | Absatzwirtschaft
1994 : AUG, p. 88-89 |
| Index terms: | MEDIA SELECTION OUTDOOR ADVERTISING TELEVISION RECEIVERS INDUSTRY MARKETING STRATEGY |
| Language: | ger |
| Abstract: |
SCIMA