search query: @indexterm television receivers industry / total: 189
reference: 18 / 189
| Author: | Arthen, H. |
| Title: | Von betonter Preiswerbung zum guten Image: Mediastrategie im Handel. |
| Journal: | Absatzwirtschaft
1994 : AUG, p. 90-91 |
| Index terms: | MEDIA SELECTION MARKETING STRATEGY MARKETING MIX CHEMIST SHOPS NEWSPAPER ADVERTISING TELEVISION RECEIVERS INDUSTRY |
| Language: | ger |
| Abstract: |
SCIMA