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| Author: | Möller, J. D. |
| Title: | Sportsponsoring: Fernseh-Sport. |
| Journal: | Absatzwirtschaft
1994 : SEP, p. 114 |
| Index terms: | SPONSORSHIP SPORTS INDUSTRY TELEVISION RECEIVERS INDUSTRY TELEVISION ADVERTISING GERMANY |
| Language: | ger |
| Abstract: |
SCIMA