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| Author: | McLaughlin, E. |
| Title: | Buying and selling practices in the fresh fruit and vegetable industry in the USA |
| Journal: | International Review of Retail, Distribution and Consumer Research
1995 : JAN, VOL. 5:1, p. 37-62 |
| Index terms: | USA DISTRIBUTION CHANNELS FOOD |
| Language: | eng |
| Abstract: | This paper proposes a research agenda based on the current buying and selling practices of the channel members in the USA fresh fruit and vegetable industry. The key buying and selling practices were first identified in an industrywide survey that represented approximately 75 per cent of the total sales of US supermarket chains. The likely growth of supermarket fresh fruit and vegetable sales is discussed, followed by a series of suggested research inquiries organized into four major categories. |
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