search query: @journal_id 1336 / total: 189
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| Author: | Samuolis, M. Morganosky, M. |
| Title: | International service offerings by catalogue retailers |
| Journal: | International Review of Retail, Distribution and Consumer Research
1996 : APR, VOL. 6:2, p. 147-160 |
| Index terms: | INTERNATIONAL SERVICE RETAILING |
| Language: | eng |
| Abstract: | The relationship between international service offerings and characteristics of companies that offer such services is examined using both qualitative and quantitative methods. Eighty catalogue retailers were studied to define and categorize international services currently available to consumers and to characterize those companies that are most likely to offer such services. Findings from the study are relevant in the light of significant change in international retail markets and in the political, socio-economic, technological , and competitive environments of the global marketplace. |
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