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| Author: | Foxall, G. |
| Title: | Affective responses to consumer situations |
| Journal: | International Review of Retail, Distribution and Consumer Research
1997 : JUL, VOL. 7:3, p. 191-225 |
| Index terms: | RETAILING CONSUMERS PSYCHOLOGY |
| Language: | eng |
| Abstract: | The behavioural perspective model of consumer choice (bpm) proposes three structural components of consumer situations from which consumers' verbal responses to consumption environment can be predicted. These are utilitarian reinforcement, informational reinforcement and behaviour setting scope. It is argued that pleasure, arousal and dominance, presented by Mehrabian and Russel as environmentally determined affective reactions, are respectively feasible verbal responses to these structural components. |
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