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| Author: | Tai, S. Fung, A. |
| Title: | Application of an environmental psychology model to in-store buying behavior |
| Journal: | International Review of Retail, Distribution and Consumer Research
1997 : OCT, VOL. 7:4, p. 311-338 |
| Index terms: | MARKETING PSYCHOLOGY CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: | Although the influence of the environment on behavior has long been acknowledged by many environmental psychologists, not many studies have been done in a retailing context, and so far no study can provide a framework to determine how environmental cues might impact on store patronage. The main objective of this study is to explore the relationship between environment and human behavior in a retailing context by adopting the Mehrabian Russel Model (M-R Model) so as to test the predictability and applicability of the model through measurement of the information load, the emotional states induced and the approach-avoidance behavior of shoppers in to types of CD stores in Hong Kong. |
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