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| Author: | Hackett, P. Foxall, G. |
| Title: | Consumers' evaluations of an international airport: a facet theoretical approach |
| Journal: | International Review of Retail, Distribution and Consumer Research
1997 : OCT, VOL. 7:4, p. 339-350 |
| Index terms: | MARKETING CONSUMER EXPECTATIONS AIRPORTS |
| Language: | eng |
| Abstract: | Results are presented of a study of consumers' satisfaction with an international airport. A facet theory approach is adopted in research design and data analysis and the results are presented in relation to previous facet theory-guided research into design evaluation. Opportunity-sampled passengers (N=115) arriving or departing air passengers returned completed and usable questionnaires. Analysis revealed the air passengers questioned were generally satisfied with the airport. |
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