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| Author: | Cliquet, G. |
| Title: | Integration and territory coverage of the hypermarket industry in France: a relative entropy measure |
| Journal: | International Review of Retail, Distribution and Consumer Research
1998 : APR, VOL. 8:2, p. 205-224 |
| Index terms: | FRANCE HYPERMARKETS INDUSTRIES |
| Language: | eng |
| Abstract: | This paper proposes an entropy measure to assess territory coverage of retail networks. An application is implemented for the hypermarket industry in France. That application considers the situation of hypermarkets before and after real or potential integration operations and is possible because some of these operations are already done and some are still in negotiation. Through a measure of relative entropy, gains in territory coverage due to integration operations are computed and compared from one integration operation to another. |
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