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| Author: | Farratt, D. |
| Title: | Modelling outshopping behaviour: a non-metropolitan perspective |
| Journal: | International Review of Retail, Distribution and Consumer Research
1998 : JUL, VOL. 8:3, p. 319-350 |
| Index terms: | SHOPPING RETAILING MODELS |
| Language: | eng |
| Abstract: | Outshopping is defined as the purchase of goods by consumers outside their local trading area. Outshopping behavior is of concern to regional (defined in this paper as non-metropolitan) retailers as they recognize competitive forces coming out not only from within their own regional trading community, but also from larger, distant regional or urban trading communities. This present study develops an explanatory model of regional outshopping behaviour that is useful for strategy development for regional retail trading areas. |
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