search query: @indexterm television receivers industry / total: 189
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| Author: | Bushman, F. A. Robinson, R. |
| Title: | Two-way television: a tool for new product research. |
| Journal: | Business Horizons
1981 : JUL/AUG, VOL. 24:4, p. 69-75 |
| Index terms: | TELEVISION RECEIVERS INDUSTRY TELEVISION ADVERTISING MARKET RESEARCH NEW PRODUCTS PRODUCT TESTING |
| Language: | eng |
| Abstract: |
SCIMA