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| Author: | Swoboda, B. |
| Title: | Conditions of consumer information seeking: theoretical foundations and empirical results of using interactive multimedia systems |
| Journal: | International Review of Retail, Distribution and Consumer Research
1998 : OCT, VOL. 8:4, p. 361-382 |
| Index terms: | RETAILING DISTRIBUTION CONSUMERS |
| Language: | eng |
| Abstract: | Intelligent technologies are supporting new product information systems capable of a dialogue with consumers. Which are the conditions determining whether consumers use these systems? The analysis will show that a successful implementation of interactive media is chiefly dependent on the consumers' choice to use them as a means of information. Based on a deterministic approach, contact with and use of interactive media prove to be dependent on predispositional determinants. |
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