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| Author: | Erdil, T. S. Erdil, O. |
| Title: | An analysis of network organizations with market perspective: cases of Turkish firms. |
| Journal: | Journal of Euromarketing
1998 : VOL. 7:1, p. 29-49 |
| Index terms: | Organizational research Network analysis Internationalization Turkey |
| Language: | eng |
| Abstract: | The authors analyze here network organizations and networking approach to organization. They examine first causes and forces accelerating the use of networking in organizations, and then types of network organizations and their marketing related implications, using global marketing perspectives because it is believed that 'globalization' is one of the main driving factors for network structures. The analysis is made on the outcomes of research on the largest 210 Turkish industrial firms and descriptive analysis. |
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