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| Author: | Berne, C. |
| Title: | The use of consumer's price information search behavior for pricing differentiation in retailing |
| Journal: | International Review of Retail, Distribution and Consumer Research
1999 : APR, VOL. 9:2, p. 127-146 |
| Index terms: | CUSTOMERS PRICES INFORMATION |
| Language: | eng |
| Abstract: | The purpose of this paper is to analyze the potential of price-information-seeking behavior (PISB) as a basis for pricing differentiation in the retail grocery market. Based on a model developed by Urbany et. at. (1996), the authors analyze the presence of consumer clusters showing differences in their PISB and the possibility of identifying a particular profile for each of the clusters. The cluster analysis identified two clearly separated clusters: high and low intensity price-formation seekers. |
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