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| Author: | Jones, K. Biasiotto, M. |
| Title: | Internet retailing: current hype or future reality? |
| Journal: | International Review of Retail, Distribution and Consumer Research
1999 : JAN, VOL. 9:1, p. 69-80 |
| Index terms: | RETAILING DISTRIBUTION FUTURE |
| Language: | eng |
| Abstract: | This paper investigates the current use of the Internet as a real option for location-based retailers. It provides a synopsis of a wide range of conflicting opinion regarding the use of the net as available shopping alternative. Based on an analysis of the home pages of 160 retailers with a web presence, the current use of the Internet by store-based retailers is provided. This is followed by the analysis of the opinions of a sample of thirty nine cyber-retailers who provided information regarding their general commitment and current experience with Internet shopping. |
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