search query: @journal_id 1336 / total: 189
reference: 103 / 189
| Author: | Merrilees, B. Fam, K. |
| Title: | Effective methods of managing retail "sales" |
| Journal: | International Review of Retail, Distribution and Consumer Research
1999 : JAN, VOL. 9:1, p. 81-92 |
| Index terms: | RETAILING DISTRIBUTION MANAGEMENT |
| Language: | eng |
| Abstract: | The "sale" is a dominant part of modern retailing worldwide. As a marketing tool it has always had an important and legitimate role in creating consumer excitement and in clearing surplus or obsolete stock. However, in recent years the sale has become ubiquitous and pervasive and, apparently, used to excess, threatening profit margins and even the survival of certain retailers that rely too much on them. |
SCIMA