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| Author: | Goldman, A. |
| Title: | Supermarkets in China: the case of Shanghai |
| Journal: | International Review of Retail, Distribution and Consumer Research
2000 : JAN, VOL. 10:1, p. 1-21 |
| Index terms: | Supermarkets Retailing Internationalization Market share China Asia |
| Language: | eng |
| Abstract: | Supermarkets have established a visible presence in Shanghai with appr. 1.000 stores. They have an estimated 5 % of market share. Local chains dominate the sector but well-known international retailers are active. Studies indicate that consumers regularly shop in supermarkets but use them selectively. This study analyzes supermarkets' penetration into Shanghai. |
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