search query: @journal_id 1336 / total: 189
reference: 49 / 189
| Author: | Arrondo, E. |
| Title: | Modelling of customer retention in multi-format retailing |
| Journal: | International Review of Retail, Distribution and Consumer Research
2002 : JUL, VOL. 12:3, p. 281-296 |
| Index terms: | BEHAVIOURAL SCIENCE LOYALTY CUSTOMERS RETAILING |
| Language: | eng |
| Abstract: | The objective of this study is to offer a model of the formation process of loyalty towards the services provided by retail food companies. Specifically, the case of a Spanish company, which is a leader in the retail food market is taken. The company operates using different retail formats, and it has customers with various levels of loyalty and behavioural patterns. The research tries to determine implications for managing the loyalty towards the company. Different customer groups are analysed. Four working hypotheses are proposed and contrasted through the formulation and estimation of two theoretical models or conceptual maps. After the empirical analysis, the proposed models show a good fit, and the formulated hypotheses are confirmed. |
SCIMA