search query: @journal_id 1336 / total: 189
reference: 43 / 189
Author: | Vazques, D. Bruce, M. |
Title: | Exploring the retail design management process within a UK food retailer |
Journal: | International Review of Retail, Distribution and Consumer Research
2002 : OCT, VOL. 12:4, p. 437-448 |
Index terms: | Retailing Design management Food Brands United Kingdom |
Language: | eng |
Abstract: | The authors examine the design management process within one of the leading UK food retailers to provide a model of the process. The model constitutes a contribution to design management theory in the retail sector. The process of retail design management is explored and discussed. |
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